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GOODBYE DESKTOP SITES FROM GOOGLE SERP: WHAT WILL CHANGE IN TERMS OF POSITIONING?
2020 was characterised by many announcements from the American company, announcements that have introduced important news and that will change the way in which SEO

E-COMMERCE AND ONLINE PAYMENTS: WHAT’S NEW IN 2021
Fingerprint, one-time password and new rules: for the consumers interested in digital payments and online purchases, new measures will come into force and they will

WEB AGENCY CHALLENGES IN 2021
2020 forced us to change course and to increasingly approach the reality online to make us heard and visible to clients. This is the time

E-COMMERCE FOR COMPANIES: THE BUSINESS OF THE FUTURE
The choice of the e-commerce may represent a key factor on employment and on the growth of firms’s revenues in our country, above all in

LINKEDIN STORIES: HOW TO FOLLOW THE TREND OF THE MOMENT
The LinkedIn Stories have recently been launched in Italy and are available only on the most updated mobile version of the social network dedicated to professionals and

MOTION GRAPHICS: THE WINNING TECHNIQUE FOR YOUR VIDEO MARKETING STRATEGY
Drawing the attention toward your business is one of the biggest challenges in the digital world. Is there a way to emerge among the large

Video Marketing
If you are thinking about how to improve your marketing strategy, be aware that Video Marketing will be the cornerstone of any digital promotion strategy.

GOOGLE ADS: WHAT IT IS AND HOW IT WORKS
Google Ads (AdWords) is the most popular and used advertising platform in the world. Over the years, Google has turned into a real ecosystem ranging from

FACEBOOK SHOP: THE FACEBOOK AND INSTAGRAM INTEGRATED E-COMMERCE
Facebook Shops is a new feature that allows you to create e-shops on Facebook and Instagram. Facebook Shops was officially presented as a tool to help small businesses sell online. The Covid-19 emergency certainly

SOCIAL MARKETING AND DIFFERENCES COMPARED TO COMMERCIAL MARKETING
Social marketing is the use of marketing principles and techniques to influence a target group to accept or change behaviour voluntarily, in order to gain

HOW TIKTOK WORKS, THE APP OF THE MOMENT
Initially used only by the youngest, TikTok is the social network of the moment and is an app to create videos with lip sync that has conquered all audiences,

SOCIAL MEDIA AND TERRORISM, AN INITIATIVE AGAINST RADICALIZATION
The Internet and above all social media increasingly represent a space in which individuals share their moods, including the fear of a danger such as