Tourism Innovation Actions and cross-sectoral cooperation in SMEs
TourINN-act investigates how digital innovation and sustainable practices can help tourism enterprises address and overcome the Covid-19 crisis, starting from cross-sectoral cooperation between SMEs, technology partners and other stakeholders. The aim is to stimulate the uptake of digitisation and innovation by tourism SMEs through transnational cooperation and capacity building, to implement new organisational models and innovative solutions for the modernisation of the tourism experience, improving the fruition of the tourism offer and making SMEs more sustainable and profitable in the medium to long term. In order to create an integrated tourism ecosystem, 60 tourism SMEs benefit from financial support to adopt innovative, sustainable and digital practices through the presentation of cross-sectoral experimental projects. Thanks to the Roadmap on innovative and sustainable practices and the Online Catalogue of digital solutions, beneficiaries are guided in choosing the best actions for their business environment. Furthermore, the matchmaking system helps them to find suitable suppliers and the Step-by-Step Guide guides them in the practical implementation of the actions, also training their staff through dedicated e-learning modules.
JOC provides tutoring services for start-ups and helps the matching between research and enterprises to create research-applied solutions to the SMEs technological innovation. It supplies technical assistance in business planning implementing the employment of research and entrepreneurial initiatives in industrial and commercial sectors. For this reason JOC entered the consortium as a Business Support Organisation and WP4-TourINN-Match & WP5-TourINN-Open Call & piloting.