Prevention of Youth Radicalisation Through Self-Awareness on Cognitive Biases

PRECOBIAS is a user-centred counter-narrative campaign project that centres around the mental processes and cognitive biases at stake when youngsters, especially the ones either vulnerable to radicalisation or already radicalized, are faced with extremist/terrorist discourses on social media.

The project aims to counter radicalisation in the long term by enhancing digital resilience and critical thinking of the target audience. PRECOBIAS helps them get to know themselves better by revealing the mental processes and cognitive biases that underlie their interpretations and analyses.

PRECOBIAS aims to bring about behaviour change, dissuading target youngsters from promoting extremist content online.

Moka Adv (by P.M.F.) is coordinator of the PRECOBIAS project, so it will lead all the administrative aspects of the project and the whole implementation of the Online Campaign for youngsters at risk of radicalization.

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Moka Adv


Dec. 2019 – Nov. 2021

Total budget

580 593.67 €

Project number


Other projects in which we partecipated