VITECO signs a Specific Grant Agreement in the area of internet-based activities with the Directorate – General for Communication of the European Parliament for the co-financing of the project #MissionEurope, which aims to promote and spread among young citizens the awareness of the European Parliament (EP) activities and achievements, stimulating them to gather as much information as possible.
Our target is made of students and young unemployed people, in particular those coming from Italy, Czech Republic and Slovakia. This target was chosen due to the registered lowest interest in the EP elections in 2014.
The main aim of the project is to involve young citizens, who are or will be respectively present and future voters. For this reason, the project provides useful information about EP by exploiting the gamification process to make them understand that EP is very close to the needs of young citizens.
VITECO develops several internet-based activities: a web app, composed of a set of educational games and monthly polls, accompanied by a strong-targeted social media strategy in Facebook (Facebook ads), Twitter, Google+, Instagram.