Digital transformation (DT) is not just a trend of industry 4.0, but a real priority, a strategic imperative for companies aiming to remain competitive in the market.
Digital transformation management therefore aims to create value through managing processes, products, services and business models that take full advantage of the potential offered by new information technologies.
These include:
- cloud computing;
- artificial intelligence (AI);
- the Internet of Things (IoT);
- big data;
- blockchain;
- virtual reality (VR) and augmented reality (AR).
Table of contents
What is digital transformation
Before moving on, we need to understand what digital transformation is. It indicates the set of complex processes of managerial change that companies, since the fourth industrial revolution, are facing in order to integrate, strategically, digital technologies within them.
Managing transformation processes is crucial to maximise results and minimise risks. If you are an entrepreneur, therefore, you need a clear and well-structured strategy that involves the entire company organigramme, from managers to new recruits.
What is digital transformation management
Digital transformation management is a process of planning, implementing and monitoring the organisational and technical changes dictated today by the need to meet the challenges of the 21st century.
It’s a discipline that embraces several areas: IT, economics, management and strategy.
Key factors
The key factors of digital transformation management are:
- the involvement of the 'upper echelons';
- a well-defined digital strategy;
- staff skilling;
- monitoring of results;
- an innovation-driven culture.
In such a context, the JO Group cluster of companies, established in 1998, can be a reliable partner to support you in your business ideas. To learn more, write to us by filling in the contact form at the bottom of the article.
Why it’s important
Digital transformation management is important because it enables companies to:
- improve the efficiency and quality of their activities, both internal and external;
- reduce costs and waste;
- differentiate themselves from competitors, creating new markets and revenue sources;
- respond flexibly to customer needs;
- offer customised solutions;
- meet DT challenges such as cybersecurity, privacy, compliance, sustainability and ethics.
Companies today need qualified partners and specialised professionals who have a 360° view of the world of information and communications technologies (ICTs). These figures are the digital transformation managers.
Digital transformation manager: who he is
The digital transformation manager is a professional capable of coordinating and supervising the activities associated with digital transformation. Specifically, he or she is responsible for defining the goals, strategies, action plans, budgets, timeframes and resources needed to implement digital innovation projects. In addition, he/she is responsible for monitoring results, evaluating performance, solving problems and managing change.
The digital transformation manager must also possess a set of technical and transversal skills that enable him/her to:
- know the main technologies in the ICT field
- analyse the market, competitors and customers;
- seize opportunities;
- devise innovative solutions;
- manage multidisciplinary teams;
- foster collaboration between colleagues;
- communicate with stakeholders, using tools and languages appropriate to today’s context;
- learning new skills and practical methodologies.
Rely on the digital transformation managers of JO Group
If you need a digital transformation manager, you can turn to JO Group. We have experts with a high-level university education and in-depth knowledge of ICT, who have gained work experience in multidisciplinary and international environments. Many have also completed specialisation or post-graduate master’s courses related to the world of digital technologies.
Invest in digital tranformation management, contact us
In conclusion, a company that wants to remain competitive in the market cannot avoid investing in digital transformation management. As we have repeatedly stated, it has now become a fundamental discipline not only for companies, but also for banks, insurance companies, retail, manufacturing, healthcare and public administration (PA).
This is why you need the consulting services offered by JO Group, the cluster of Italian companies specialised in digital transformation. Call us free at +390950936053 or write to us by filling in the contact form below. We will meet your needs and help you realise your business project.
JO Group: #borntoinnovate