Digital innovation is a worldwide phenomenon that is radically transforming business models, marketing strategies and even the way we interact with each other on a daily basis.
It’s a fast-paced process that on the one hand offers opportunities, and on the other presents challenges for companies and institutions alike.
Table of contents
What is digital innovation
The term digital innovation, which at first glance may seem generic, actually indicates that typical attitude of innovators to introduce new ideas and methodologies linked to the world of digital technologies.
In this case, we are referring to the adoption of new production processes and emerging technologies capable of innovating existing products and services.
Why it is important
Riding the wave of digital innovation is crucial to remain competitive. Today’s market is mostly digital and companies are well aware of this; those that decide to fully embrace digital innovation operate more efficiently and offer a better customer experience.
5 digital innovation trends in 2023
The main trends characterising digital innovation include:
Digital innovation challenges for 2024
Digital innovation is not without its challenges that, if overcome, will enable us to build a better society. Among the main ones are:
Take the opportunity, contact us
Digital innovation is a complex and dynamic phenomenon with a strong impact on our lives. To take the opportunities and overcome the challenges, we need to adopt a strategic and integrated vision that involves all key players: businesses, institutions and society.
Only then can we create a sustainable, innovative and inclusive digital ecosystem. JO Group, the cluster of companies with a core business in digital transformation and consulting on European funds, supports the cause since 1998.
If you are looking for partners for research and development (R&D) projects or structured funds opportunities, please contact us by filling in the contact form below or by calling +390950936053. We will meet your needs and help you realise the entrepreneurial project you have in mind, because JO Group is… #borntoinnovate.