The competitive background of a company’s work today is characterised by a dramatic increase in the complexity of operations. Furthermore, not only is the industry rapidly changing but also the needs of prospective customers, who can be confused within the evolution of technology and also the continuous opening of new markets and sudden arrival of new competitors.

For many companies the defensive reaction is an attempt to oppose order to disorder through the scientific division of work and standardisation of products and the relationships between members of the same organisation. JO Group believes, instead, that in such a fast period of change, the successful solution is very flexible and lean organization, able to react quickly to the environmental disorder through organised chaos.